NenXBooster
NenXBooster is a concept energy drink six pack created as a collaboration tribute to Hunter X Hunter. The goal was to capture the energy of the series in a retail ready package while keeping a clean, professional shelf presence. The entire visual system was built in Adobe Illustrator from logo to final package art, then printed, assembled, and photographed.
Scope and goals below outline the work:
- Concept and naming for an upbeat energy brand that fits an anime collaboration while feeling product ready.
- Logo and icon set drawn in vector with type selections that balance bold impact and readability.
- Packaging system for cans and a six pack carrier, including dielines, layout grid, colorways, and panel hierarchy.
- Production setup prepared in Illustrator with bleeds, safe areas, and print ready exports for quick output.
- Physical prototype printed, cut, and assembled to evaluate scale, edges, and on shelf feel.
- Photoshoot of the finished pack and cans to present the concept in a realistic setting.
Eastern USA Pizza
Eastern USA Pizza is a full identity and packaging system for a neighborhood pizzeria. The aim was to build a friendly brand with a memorable mascot and a takeout experience that feels real on shelf. I created the mark, the box artwork, and a simple menu set that scales to stickers and stamps.
Scope and goals below outline the work:
- Brand identity with a custom wordmark and a mascot inspired by the Statue of Liberty holding a slice, drawn in vector in Illustrator.
- Visual system including type pairing, a warm color palette, and light texture for an oven baked feel.
- Packaging for the pizza box top and sides, seal stickers, a repeatable pattern, and delivery stamp applications.
- Menu design for a single page food menu and drink sheet with clear hierarchy and prices grid.
- Production setup with dielines for corrugated boxes, print specs, and mockups on kraft stock.
- Asset kit with sticker sheets and simple social templates.
- Mock-Up of stacked boxes and menu pieces to present the brand in context.
Gotham Security Logo
Gotham Security is a real world logo and identity engagement. The goal was to design a mark that communicates trust and vigilance while staying simple and flexible across print and digital use. I delivered a clean system that works on badges, uniforms, vehicles, and small digital avatars.
Scope and goals below outline the work:
- Discovery with a short interview and a quick audit of competitors to define tone and values.
- Concepts exploring shield and monogram directions that read clearly at small sizes.
- Primary logo and secondary lockups for horizontal and stacked applications.
- Typography and color system chosen for authority and high contrast.
- Usage guidance with clear space, minimum size, and examples for light and dark backgrounds.
- Applications mocked on cards, apparel, vehicles, and social icons to show real context.
- Delivery of vector files and export kit for print and web formats.
SMR Non-Profit Campaign
SMR is a nonprofit ad campaign for Société de Radiologie Marocaine. The goal was to create clear print ads and engaging interactive ads for an existing organization. The work keeps the professional tone of the brand while presenting messages that are easy to read and easy to act on across magazine, poster, and web placements.
Scope and goals below outline the work:
- Brief and audience review to define objectives, primary viewers, and key actions.
- Concept development for a message that highlights care, trust, and access to radiology services.
- Visual system with typography, color, and image direction that aligns with SMR branding.
- Print ads designed for posters and magazines with strong hierarchy and clear calls to action.
- Interactive ads in static and motion sets for common web sizes with measured pacing and readable copy.
- Production setup with print ready files and organized exports for digital delivery.
- Accessibility choices including high contrast, legible type sizes, and simple language.
Django Poster
Django Poster is a style study inspired by Emory Douglas, built in Adobe Illustrator only. The aim was to channel his bold community poster language into a cinematic composition for Django while keeping a clean vector build that scales.
Scope and goals below outline the work:
- Visual research into Emory Douglas strategies like strong silhouettes, flat shapes, headline blocks, and purposeful negative space.
- Vector illustration with Shape Builder, Pathfinder, blends, and offset paths to evoke cut paper and stencil edges.
- Texture recreated inside Illustrator with halftone patterns and grain so the artwork stays fully scalable.
- Typography headline lockups that echo newspaper and broadside energy with tight spacing and clear hierarchy.
- Color system a limited palette with assertive contrast to direct attention and communicate urgency.
- Production setup for print with CMYK, bleed, safe margins, and context mockups for gallery and street placements.
Gotham Typeface
Gotham Type Poster is a pure typography exercise that uses every letter and number from the Gotham family with no illustration. The aim was to create energy and structure using only scale, weight, spacing, rhythm, and alignment while keeping the message clear at distance.
Scope and goals below outline the work:
- Constraint include every uppercase, lowercase, and numeral from Gotham with no icons or imagery.
- Grid build a modular grid and baseline grid to control rhythm, alignment, and negative space.
- Type system mix weights from Light to Black with a simple size scale, tuned tracking, and leading.
- Composition create movement with repetition, stacking, and orientation while keeping legibility first.
- Color use a limited palette so letterforms and hierarchy carry the design.
- Production vector build in Illustrator with CMYK setup, bleed, safe margins, and print exports.
- Digital version prepare screen outputs and mockups to present the poster in context.
